Why Everyone is Still Obsessing Over Argan Oil 


Want silky, soft and shiny hair to rival a runway model or one of the royals? It’s easier than you may think, especially with the massive range of professional haircare products on the market. However, one ingredient we keep coming back to is botanical ‘miracle worker’ argan oil.

Argan oil is often referred to as ‘liquid gold’ for its beautifying properties. Not only does it nourish, strengthen and smooth the hair, but it also has similar benefits for the skin. Throw in the fact that it’s fully natural and free of nasties, and we’ve got ourselves a winner.

It’s no wonder people have been obsessing over this ingredient for decades! Keep on reading to discover what exactly makes it so incredibly special, and a little about our go-to argan enriched brands.


Where does it come from?


The thing about argan oil is that it’s found in just one country worldwide — Morocco. This desert region is the only spot where the argan tree will grow. When the kernels fall, the oil can be extracted via cold pressing, which is usually done by the locals by hand.

Argan oil is packed full of vitamins and antioxidants that can assist with perfecting the hair and skin. It’s rich in Vitamin E, which prevents against free radical damage and acts as an anti-inflammatory. Omega-6 and omega-9 essential fatty acids help keep hair and skin nourished and hydrated, smoothing and preventing against breakage or dryness.

When you apply argan oil regularly to the hair and scalp, in whatever form you choose, you’ll notice your hair feels thicker and appears shinier. It will also be stronger, protected against damage, and feel silky and hydrated. Argan oil is also lightweight, meaning even thin hair types can benefit from using it in their routines.